Branding, Design, and Photography
MIPTV 2013 Catalog
Every 6 months Principal Media would send a team to MIPTV, a global TV distribution conference in Cannes, France. They would only have a few minutes to speak with potential clients so it was important to have a catalog that stood out. I achieved this by using big, bright images for every single show we were representing, and also by making the catalog an unusual size. By doing this, our library looked larger and more robust even though we were a very small startup.
Enduro Kings/Environmental Refugees/The Filthy West
When Principal Media acquired shows it was my responsibility to review any marketing collateral it had and create new material if needed. That was the case for these, where I developed a unique look and feel for each show/documentary which was then used to help pitch to potential clients.